HempSquatch is an education and awareness campaign promoting and advocating for the myriad, sustainable and beneficial applications of industrial and agricultural hemp. Like the Sasquatch, hemp is greatly misunderstood and not seen for what it really is.
My partner Megan Guppy and I wanted to rebrand hemp. Something clearly distinguishable an apart from recreational marijuana. Something fun and healthy, with a history and a story. Something mythical and eternal, rooted in the legends and mysteries of the Earth. Like the Sasquatch. Those were Megan’s ideas, and my job was to communicate and visualize the possibilities. And that started with developing the character.
One thing we knew we wanted was to have HempSquatch striding forward in the same iconic fashion, as is the Sasquatch purportedly captured in the Patterson-Gimlin film from 1970. Below, you can see several different pencil drawings, and the final sketch which was then scanned, traced and illustrated with vectorized shapes in Adobe Photoshop.
Once we finalized our Hempy Hero, HempSquatch, we developed the color scheme and logo font choice; and applied it to business cards, round stickers, bumper stickers, and t-shirts.
We are also developing several concepts for hemp education and awareness publications and books, including a series of HempSquatch origin stories, tracing his hemp roots back to ancient times in China, India, Japan and the Americas before the Europeans came.
HempSquatch was made for social media and Facebook – we get to have fun and create memes from time to time on the HempSquatch Facebook page, as well as addressing late-breaking news regarding the slow but sure process of hemp legalization in the United States; and the myriad uses and applications utilizing industrial and agricultural hemp. by people in countries from around the globe.
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