Some of the components of a good print catalog design include:

  • the right blend of good sales copywriting paired with good product and/or model photography;
  • using design elements that both entice the eye and organize/systemitize the presentation/layout;
  • and, I believe, its good if some untold story can be the subtext, in such a way that the reader/customer can immerse herself in the story – – and the product.

Below, are some catalogs I have developed with some of my favorite clients over the years.

Hat Catalog: Outdoor Hunting and Fishing Hats.
Client: Watership Trading Companie. 4-page/single fold, double-sided color.

Hunting and Fishing Hat Catalog – Design by Bob Paltrow. Client: Watership Trading Companie
Hunting and Fishing Hat Catalog – Design by Bob Paltrow. Client: Watership Trading Companie

Hat Catalog: Outdoor Sporting Hats.
Client: Watership Trading Companie. 4-page/single fold, double-sided color.

Outdoor Sports Hats Catalog
Outdoor Sports Hats Catalog design by Bob Paltrow Design, Bellingham WA for Watership Trading Companie

Vintage Fan Catalog/Spec One Sheet
Client: Laurelhurst Fan Company

Vintage Fan Company Catalog Onesheet by Bob Paltrow Design, Bellingham WA for Laurelhurst Fan Company

Outdoor Hats Catalog
Client: Watership Trading Companie. 12 pg. Catalog.

Hat Catalog Design – Opening Spread
Hat Catalog Design
Hat Catalog Design