The Hideaway Pizza family of restaurants is based in Tulsa and has been “Oklahoma’s Best Pizza” since 1957. These are 8.5 x 14 menu pages/panels that insert into a black menu holder and sit inside a clear plastic laminate sleeve. Hideaway Pizza has as part of its branding identity a tie-dye look, so we incorporated that – softly – into the backgrounds of the menu. The dreadlocked cartoon character prominent in the menu is ‘Kahuna,’ the logo/mascot of the company. The menu design and production involves cutting out and image optimization of both food photography, and photos of the employees that get utilized in the collaged menu covers. Collages are also a long-term staple of the Hideaway Pizza branding program, gracing not only the album covers, but the walls of the restaurants themselves, where local patrons and celebrities alike adorn largescale collages in the dining rooms.
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