Case Study: Mariposa Homecare Coop.
Startup Brand Development.
Full-Stack Web Implementation.
GenAI Asset Creation.
Copywriting | Editing.
CLIENT: Northwest Cooperative Development Center | Mariposa Homecare Cooperative
Project Overview & Constraints
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- The Challenge: Build a production-ready web presence for Mariposa Homecare Cooperative, a startup opening in October 2026 in Yakimao, WA., operating under a tight deadline and a tight budget.
- The Goal: Deliver an inviting modern branding that is friendly and warm, denoting the personal home care provided. Include dynamic user intake funnels and a highly localized user experience without high stock-photography or custom map-licensing available.
Branding & UX/UI Architecture
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- Visual Identity: Formulated a complete corporate identity, including the custom logo, typography, and cohesive color schemes tailored for trust and accessibility in the senior-care vertical.
- Layout & Responsive Design: Designed and developed the user flows and layout hierarchy directly within WordPress to ensure high mobile responsiveness for elderly users and caregivers.
Technical Implementation & API Integration
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- Custom Dynamic Components: Architected and deployed functional user intake funnels, including a secure, multi-step online employment application form built to handle sensitive applicant data.
- Google Maps API Integration: Programmed a custom location map using the Google Maps JavaScript API, embedding it to provide real-time location and service area visualization for users.
Generative AI Asset Pipeline
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- The Problem: Commercial stock imagery for specialized senior care is expensive and often looks generic.
- The Solution: Developed a prompt engineering pipeline using Gemini, ChatGPT, and Adobe Firefly. Generated several dozen hyper-realistic, brand-consistent photos depicting caregivers and senior clients.
- The Tech Skill: Handled iterative prompting, aspect-ratio scaling, and visual style consistency across multiple GenAI models to match the core brand identity.
Tool Stack
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- Development & Infrastructure: WordPress, Google Maps API, HTML/CSS.
- Design & Branding: Custom Branding, Layout Design, Typography, Vector Logo Creation.
- Generative AI & Prompt Engineering: Gemini, ChatGPT, Adobe Firefly.
Content Creation | Copywriting
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- Copywriting: Write initial drafts for page content throughout the site, based on content created for previously developed home care co-op websites under the umbrella of the NorthWest Cooperative Development Center (NWCDC) with locations across Washington State.
- Editing & Translation to Spanish: Work with the administrators to edit and fine-tune the text. Use Google Translate to create Spanish-speaking versions of content as necessary.
